Your email is not valid
Recipient's email is not valid
Submit Close

Your email has been sent.

Click here to send another


Shmurah Matzo: The Bentley of Matzo?

That’s what a new Chabad Passover commercial says

Print Email
A Bentley, the Shmurah matzoh of automobiles. (AutoWeek)

If you were confused by the title of a Passover commercial circulating the web in recent days—”Bentley ad for shmura matzo“—and wondering why on earth Bentley would be advertising for a matzo company, fear not. I too was perplexed, though a cursory viewing reveals that it’s not, in fact, a real Bentley ad. It’s a parody, brought to you in time for Passover by your local Chabad.

“If you’re seeking luxury, you should aim for the top,” the video’s intriguing British voiceover says as the camera pans over the sleek, smooth body of a British automobile. “Each piece is specifically arranged and handled in order to guarantee the quality of the product. It can’t be compared to the machine-made, assembly-line’s mass-produced cars” It’s not really about cars at all—it’s about matzo!

Shmurah matzo is handmade under the supervision of a rabbinic authority, ensuring that at no point does the mixture come into contact with water or moisture. Just like Bentleys are produced under the watchful eye of engineers and craftsmen to create the best possible product. There’s no substitute for handmade—even if it costs more.

Get it? Dayenu.

Related: This Matzo Isn’t a Mitzvah

Print Email

Thank You!

Thank you for subscribing to the Tablet Magazine Daily Digest.
Please tell us about you.

Shmurah Matzo: The Bentley of Matzo?

That’s what a new Chabad Passover commercial says

More on Tablet:

Blatt’s Cavs Cruise to NBA Finals

By Jonathan Zalman — LeBron and co. sip bubbly with a ‘flicka da wrist’ in an ice bath