Women Reappear on Jerusalem Bus Ads
Following a ruling from the Israeli Supreme Court, ads return
After years of being absent from bus ads in Jerusalem, today is the day that the ladies are back! Following a petition by the group Yerushalmim, the Israeli Supreme Court ruled that advertisers could not ban the image of women on buses. In recent years, buses (as well as movie theaters) have featured women less and less in their ads because the ads had been subjected to vandalism or the ad companies had sought to mollify religious communities who remain sensitive to images of women.
On Thursday, “Yerushalmim” – literally Jerusalemites — launched an ad campaign to underline the victory. The new ads show four smiling women, with the slogan: “Women of Jerusalem, nice to meet you.” In smaller letters, the ads add: “Because Jerusalem is for everyone.”
Anyone who’s spent time in Israel knows how central bus travel is to the country. It seems fitting that the interplay between religion and censorship as well as the other extremely divisive issue of requiring men and women to be separated have played out on the method of conveyance by which most Israelis interact.
After gradually disappearing, women return to ads on Jerusalem buses [Times of Israel]
Daily rate: $2
Monthly rate: $18
Yearly rate: $180
WAIT, WHY DO I HAVE TO PAY TO COMMENT?
Tablet is committed to bringing you the best, smartest, most enlightening and entertaining reporting and writing on Jewish life, all free of charge. We take pride in our community of readers, and are thrilled that you choose to engage with us in a way that is both thoughtful and thought-provoking. But the Internet, for all of its wonders, poses challenges to civilized and constructive discussion, allowing vocal—and, often, anonymous—minorities to drag it down with invective (and worse). Starting today, then, we are asking people who'd like to post comments on the site to pay a nominal fee—less a paywall than a gesture of your own commitment to the cause of great conversation. All proceeds go to helping us bring you the ambitious journalism that brought you here in the first place.
I NEED TO BE HEARD! BUT I DONT WANT TO PAY.
Readers can still interact with us free of charge via Facebook, Twitter, and our other social media channels, or write to us at firstname.lastname@example.org. Each week, we’ll select the best letters and publish them in a new letters to the editor feature on the Scroll.
We hope this new largely symbolic measure will help us create a more pleasant and cultivated environment for all of our readers, and, as always, we thank you deeply for your support.