Your email is not valid
Recipient's email is not valid
Submit Close

Your email has been sent.

Click here to send another


The Palestinian Revolution Will Be Tweeted

Israeli P.R. fights on a new front

Print Email
Israeli soldiers and their Twitter allies.(Menahem Kahana/AFP/Getty Images/Ye Olde Tablet Photoshoppe)

On Nakba Day, Israel faced hostility on four borders: Gaza, the West Bank, Syria, and Lebanon. Yet as another flotilla prepares to sail and as the Palestinians prepare to head for Turtle Bay in September, a different front is on Israel’s mind. I speak, of course, of the dread Twitter. “We are intensively preparing ahead of September,” Chaim Shacham, the Foreign Ministry’s head of information and Internet, tells Haaretz. (“Think of him as the Israeli government’s tweeter.”) Well jeeze, I mean Jews do run the Internet, this shouldn’t be that difficult?

Twitter hasbara turns out to be complicated though. “For instance,” says a Foreign Ministry spokesperson, using the flotilla as an example, “it isn’t enough to say there’s a maritime blockade—we have to explain where it can be under international law. Since the explanation is a complex legal one, which contradicts the simplicity of messages by Twitter or Facebook, we have to distill the complex messages in a more accessible way, and send links to legal sources.”

So basically, the Internet is the new bumper sticker. With links.

Israel Preparing Itself for Twitter War Over Palestinian State [Haaretz]
Related: Web Jew.0 [Tablet Magazine]
Earlier: The Arab Spring Comes to Israel

Print Email

What is the status of Egypt’s border with Gaza? Haven’t they made a lot of noise about opening it? Doesn’t that render the flotilla unnecessary?

dusan says:

The flotilla is part of anti-Israel propaganda and Gaza opening or staying shut has nothing to do with this.

Yes, understood, but pointing out the inconsistency with the professed motive of the organizers can’t hurt.

Aloha I really like the design of your site, what theme are using? I just started my own page and cant find a good theme to use.


Your comment may be no longer than 2,000 characters, approximately 400 words. HTML tags are not permitted, nor are more than two URLs per comment. We reserve the right to delete inappropriate comments.

Thank You!

Thank you for subscribing to the Tablet Magazine Daily Digest.
Please tell us about you.

The Palestinian Revolution Will Be Tweeted

Israeli P.R. fights on a new front

More on Tablet:

11 Non-Jewish Celebrities—and 2 Jewish Ones—Show Off Their Hebrew Tattoos

By Marjorie Ingall — You don’t have to be Jewish to sport Hebrew ink. But some of these stars should have thought twice before going under the needle.