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Nextbook, JDub Announce Partnership

JDub to aid Tablet Magazine parent with marketing

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Nextbook Inc., the non-profit umbrella organization responsible for Tablet Magazine and Nextbook Press, today announced a strategic partnership with Jdub. JDub will create and manage marketing and communication strategies and public programs to expand the impact of Tablet Magazine and the offerings from Nextbook Press.

“JDub knows the audience for creative Jewish products and how to deliver to them,” says Alana Newhouse, the creative director of Nextbook and editor-in-chief of Tablet. “In the past year we co-presented a handful of events together that attracted a truly vibrant, new audience. Their track record speaks for itself.”

“We are constantly seeking partnership and collaboration with like-minded organizations,” adds Aaron Bisman, JDub’s chief executive officer. “Like JDub’s music and events, Nextbook Inc. creates content and experiences without barriers to entry where people can find their community and interact with it on their own terms. We are very excited to work with these great and growing Jewish brands.”

On January 27th, Nextbook Press will present readings from David Lehman’s new book A Fine Romance: Jewish Songwriters, American Songs alongside a unique musical performance by Hal Willner featuring Rufus Wainwright, Bill Frisell, and Van Dyke Parks at Lincoln Center in New York City.

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COMMENTING CHARGES
Daily rate: $2
Monthly rate: $18
Yearly rate: $180

WAIT, WHY DO I HAVE TO PAY TO COMMENT?
Tablet is committed to bringing you the best, smartest, most enlightening and entertaining reporting and writing on Jewish life, all free of charge. We take pride in our community of readers, and are thrilled that you choose to engage with us in a way that is both thoughtful and thought-provoking. But the Internet, for all of its wonders, poses challenges to civilized and constructive discussion, allowing vocal—and, often, anonymous—minorities to drag it down with invective (and worse). Starting today, then, we are asking people who'd like to post comments on the site to pay a nominal fee—less a paywall than a gesture of your own commitment to the cause of great conversation. All proceeds go to helping us bring you the ambitious journalism that brought you here in the first place.

I NEED TO BE HEARD! BUT I DONT WANT TO PAY.
Readers can still interact with us free of charge via Facebook, Twitter, and our other social media channels, or write to us at letters@tabletmag.com. Each week, we’ll select the best letters and publish them in a new letters to the editor feature on the Scroll.

We hope this new largely symbolic measure will help us create a more pleasant and cultivated environment for all of our readers, and, as always, we thank you deeply for your support.

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Nextbook, JDub Announce Partnership

JDub to aid Tablet Magazine parent with marketing

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