Parsing an Israeli McDonald’s Ad (and Burger)
President Obama and the Big America Burger
It was just weeks ago, we were praising Maccabee Beer for its bilingual and poetic approach to television advertising. This week, a new McDonald’s ad for the Big America burger is making the rounds.
Of course, leave no stone unturned in the special relationship. If you’re going to feature an ad with a President Obama look-a-like and an America-themed burger, there is space for interpretation.
Now, of course I’m not saying that America exists thanks to Israel. But there’s something about the reversal of roles that rings true in an era where the Israeli prime minister feels he can intervene in an American election, or easily push aside new diplomacy efforts by an incoming secretary of state.
I see a Secret Service agent that looks a lot like Yair Lapid. And a tasty-looking hamburger. If you’re curious about the Big America Burgers, there are two of them. The Big New York and Big Texas:
Each has a 5-inch patty with a little over half a pound of beef in it — that’s bigger than any of the burgers actually served at McDonald’s in the USA — and it’s comprised of ribeye and short rib (another novelty when compared to the States). The Big Texas adds on lettuce, thick slices of tomatoes, pickles, grilled onions and barbecue sauce (645 total calories), while the tribute to the Big Apple, the Big New York, adds on lettuce, tomato, pickles, red onions and a tangy kind of French dressing (595 calories). Both are served inside a big sesame seed bun.
Thus far, the reviews have been mixed.
Earlier: Maccabee Beer Gets Real
Tankers with millions of gallons unsold oil remain parked in the Gulf
Daily rate: $2
Monthly rate: $18
Yearly rate: $180
WAIT, WHY DO I HAVE TO PAY TO COMMENT?
Tablet is committed to bringing you the best, smartest, most enlightening and entertaining reporting and writing on Jewish life, all free of charge. We take pride in our community of readers, and are thrilled that you choose to engage with us in a way that is both thoughtful and thought-provoking. But the Internet, for all of its wonders, poses challenges to civilized and constructive discussion, allowing vocal—and, often, anonymous—minorities to drag it down with invective (and worse). Starting today, then, we are asking people who'd like to post comments on the site to pay a nominal fee—less a paywall than a gesture of your own commitment to the cause of great conversation. All proceeds go to helping us bring you the ambitious journalism that brought you here in the first place.
I NEED TO BE HEARD! BUT I DONT WANT TO PAY.
Readers can still interact with us free of charge via Facebook, Twitter, and our other social media channels, or write to us at email@example.com. Each week, we’ll select the best letters and publish them in a new letters to the editor feature on the Scroll.
We hope this new largely symbolic measure will help us create a more pleasant and cultivated environment for all of our readers, and, as always, we thank you deeply for your support.