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Recreating a Mistake at a Berlin Memorial

What is it with fashion people and the Holocaust?

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easyJet Traveller photoshoot.(Guardian)

Three years ago, easyJet apologized for printing an eight page fashion editorial in its in-flight magazine, easyJet Traveller, which featured a distasteful layout of models posing alongside Berlin’s Jewish Museum and Holocaust Memorial.

According to The Cut, the lanky models posed alongside text reading: “Berlin may not be a picture-perfect jewel … but it’s a treasure trove for the culture vulture … no visit would be complete without exploring the testaments to the city’s turbulent past, such as … the Jewish Museum and the Holocaust memorial.”

As we reported then, easyJet ultimately removed all 300,000 copies of the magazine from airplanes after passengers found the pictures to be disturbing and inappropriate.

This incident was of no concern to Pelayo Diaz who recently recreated the controversial photo shoot complete with a Davidelfin biker coat, American Apparel Hoodie, Celine bag and Balenciaga shoes. Pelayo’s ignorance of the memorial’s significance was obvious:

“I can’t really describe how it feels to walk between concrete blocks trying to reach the sky but the good thing is that it doesn’t make you think about the past, only the future.”

Well, for many of us, the Holocaust Memorial–emphasis on that second word–does make us think of the past. As it should.

Earlier: Aviation Blues
EasyJet pulls in-flight magazine over Holocaust fashion shoot [Guardian]
Blogger Re-creates Popular Holocaust Fashion Shoot [The Cut]

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ruth scheinfeld says:

i agree, there are plenty of places for a fashion shoot, beaches, parks etc. they don’t have to use the holocaust memorial

I just learned today that the Holocaust Memorial is a favorite locale for Grindr photos.

(And for those not in the know, Grindr is a favorite app amongst gay men for meeting other men in their area.)

I think – to be perfectly frank – that the only distasteful regarding this matter would be the ugly slabs of concrete which has lavished much of the beauty in that part of Berlin.

    Well, the ugly concrete and the limited line of view, creating a claustrophobic environment, are intentional, of course. This shall remind visitors of the uglyness (both ethically and real) of the concentration camps and of the severe restrictions (as well as the limits for hope) imposed on its inhabitants. To create an eye pleasing site that doesn’t stick out of the cityscape, a place that maybe even invites picknicks and spontanous parties, would have been totally inopportune for a Holocaust memorial! The last thing that German officials (and most of the public) wanted was to leave the rest of the world with the impression that the horror of the genocide was downplayed or sugarcoated in any way!

StuCozza says:

A “treasure trove…” – yeah, right.


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Recreating a Mistake at a Berlin Memorial

What is it with fashion people and the Holocaust?

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