Behind the Viral Videos
The Jews behind the star-studded voter outreach videos
Today on Tablet, Stephanie Butnick reports on the Jewish Super PAC behind the pro-Obama internet videos, which feature celebrities like Samuel L. Jackson and Sarah Silverman. The initiative started with two Jewish guys and a dream.
The pair joined forces in the spring of 2008. “We met via mutual friends who had heard we were both taking leaves of absence from our jobs to devote ourselves to electing Obama, with special emphasis on Jewish outreach,” Wallach explained. They were particularly troubled by what they saw as a misinformation campaign targeting older Jewish voters in Florida. Moore pointed to anti-Obama emails sent to South Floridians that got forwarded to grandchildren living in places like New York and San Francisco.
The videos have since been viewed millions of times. But will they make a difference? Check it out here.
And everything that’s wrong with the American discourse on Israel
Daily rate: $2
Monthly rate: $18
Yearly rate: $180
WAIT, WHY DO I HAVE TO PAY TO COMMENT?
Tablet is committed to bringing you the best, smartest, most enlightening and entertaining reporting and writing on Jewish life, all free of charge. We take pride in our community of readers, and are thrilled that you choose to engage with us in a way that is both thoughtful and thought-provoking. But the Internet, for all of its wonders, poses challenges to civilized and constructive discussion, allowing vocal—and, often, anonymous—minorities to drag it down with invective (and worse). Starting today, then, we are asking people who'd like to post comments on the site to pay a nominal fee—less a paywall than a gesture of your own commitment to the cause of great conversation. All proceeds go to helping us bring you the ambitious journalism that brought you here in the first place.
I NEED TO BE HEARD! BUT I DONT WANT TO PAY.
Readers can still interact with us free of charge via Facebook, Twitter, and our other social media channels, or write to us at firstname.lastname@example.org. Each week, we’ll select the best letters and publish them in a new letters to the editor feature on the Scroll.
We hope this new largely symbolic measure will help us create a more pleasant and cultivated environment for all of our readers, and, as always, we thank you deeply for your support.