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Modesty: In One Season, Out the Next

This week in Jewcy, our partner site

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Back when I was in yeshiva high school, three-quarter length shirt sleeves were all the rage at the Gap. My friends and I joyously rifled through the racks at Brooklyn’s Kings Plaza branch of the store, thrilled to buy a piece of clothing that we could wear right off the hanger—no alterations required to meet modesty guidelines. It was a victory for female Orthodox Jewish shoppers in the late 90s.

I have no idea why the powers-that-be at the Gap and other stores decided that season that covered elbows were “in.” But my friends and I were grateful that, for once, we could shop in the same chain stores as the rest of the country and be part of what, in retrospect, was a really ugly moment in fashion history.

Another such moment is now upon us. As this BuzzFeed article observes, it has never been a better time to be a fashion forward Orthodox Jewish female. Decreed by designers, retailers, and trend-setters—reality TV star Olivia Palermo, stylist Rachel Zoe and the regal Kate Middleton among them—modesty (or tznius, as Ashkenazic Jews are wont to say) is officially back in style.

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Modesty: In One Season, Out the Next

This week in Jewcy, our partner site

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